Prasa korporacyjna w świetle podziału narzędzi komunikowania wewnętrznego

  1. Jacek Trębecki

Abstract

Internal communication and the media used for this purpose are becoming increasingly important in practice. Yet, this is not accompanied by an increased interest among scholars. The paper is an attempt to classify internal communication tools, with the author using corporate press as an example. By taking into account a range of criteria, the author wants to make the classification broad, responding to its various needs.

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Dziennikarstwo i Media

3, 2012. Przemiany świata mediów

Pages from 121 to 135

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