Wizerunek krajów Europy Wschodniej na przykładzie komunikacji reklamowej wybranych państw: Ukrainy oraz Rosji

  1. Michał Ulidis ORCiD: 0000-0003-2697-1289

Abstract

The image of the Eastern European countries based on the example of advertising communication of selected countries — Ukraine and Russia

The text is an attempt to analyze current marketing strategies of Ukraine and Russia, with particular emphasis on branding of both countries. It may in fact be a starting point for constructing the image of so-called Eastern Europe, in the perspective of building uniqueness and market competitiveness of this region.

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Dziennikarstwo i Media

4, 2013. Marka, media, komunikacja

Pages from 33 to 44

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