Sport inaczej — o wejściu na polski rynek medialny telewizji Canal+

  1. Waldemar Mazur


Sport differently — about the entry of Canal+ television into the Polish media market

Canal+ television was the first fully paid and non-public premium broadcaster which appeared on the Polish television market. The article is an attempt to explain the circumstances under which Canal+ sports desk was established, and identify the solutions enabling private stations to dominate the market of TV sports coverage, especially football.

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Dziennikarstwo i Media

6, 2015. Teoria i praktyka medioznawstwa

Pages from 61 to 68

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