Funkcje i struktura dziennikarskiego samoopisu — przypadek „Naszego Dziennika”

  1. Karina Stasiuk-Krajewska ORCiD: 0000-0001-8261-7335

Abstract

Function and structure of journalism’s self-description — a case of “Nasz Dziennik”

 

Karina Stasiuk-Krajewska analyzes publications of “Nasz Dziennik” and presents basic elements of media and journalism’s self-description strategy in the analyzed texts. The main mechanism of the strategy is negative delimitation in context of the so-called mainstream media. The basic function of the strategy is constructing and maintaining the position of “Nasz Dziennik” on competitive media market.

 

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Dziennikarstwo i Media

2, 2011. Kształtowanie wizerunku jako narzędzie public relations

Pages from 41 to 55

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