Wizerunek komunikacyjny zakładów pogrzebowych w Polsce

  1. Michał Grala

Abstract

Communication in the funeral business in Poland

 

Free market economy requires the company to build a dynamic and unique image. Each market operator should use all possibility of communication channels to use synergy effects to differ from competitors. Analysis of the elements of communication allowed to build a probable model, the matrix, for funeral business in Poland.

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Dziennikarstwo i Media

2, 2011. Kształtowanie wizerunku jako narzędzie public relations

Pages from 99 to 105

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