Obraz pojęcia reklamy w komunikacjach — wyniki badań

  1. Mariusz Wszołek

Abstract

 

The image of the notion of advertising in communications — research results

The Focal point of this article is to define the semantic of advertising within polish culture context. General conclusions concern the structural nature of advertising. What is the most interesting, the respondents point of view refers basically the economic dimension of advertising.

 

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Dziennikarstwo i Media

7, 2016. Media. Władza. Komunikacja

Pages from 41 to 62

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