Systemowa mechanika zmiany — innowacja i postęp w świetle nauki o komunikacji

  1. Mariusz Wszołek

Abstract

 

The systemic mechanism of change — innovation and progressin the light of communication science

In the article I discuss the concept of innovation and progress with regard to the results of the design process within the framework of the communication design system. I understand the concept of innovation and progress as mechanisms controlling development on two different levels. In the case of innovation we can speak of a change within a given category, while in the case of progress — a change of the entire category. The concept will correspond to a given sector of the economy.

 

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Dziennikarstwo i Media

8, 2017. Kody i strategie w komunikacji

Pages from 133 to 142

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