An impact of colour of the content on the perception
The main idea behind the paper is to find an answer to the question about an impact of colours in advertisements on their reception. This article focused on colour wheel schemes and rules for colour selection in design. Theories of Sir Isaak Newton’s and Johann Wolfgang von Goethe’s are mentioned here. An important part of the article is Colour emotions guide with particular reference to cultural differences in colour connotations. The last subsection of the paper refers to rules for combining colours.